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White Pines Roller Skating Center under new ownership

Jones also owns neighboring businesses

It should be skating as normal despite a change in ownership at the White Pines Roller Skating Center.

Rebecca Jones purchased the 53-year-old landmark two weeks ago. She is also the owner of the Pine Creek Canyon wedding venue and Pine Creek Cabins

Jones said the icon will continue to operate as a roller rink as it has since 1947.

“It worked really well with my current portfolio,” Jones said. “This business is mostly in the winter unlike my other ones. There aren’t many winter weddings. It also borders my properties. It made sense from a business standpoint.”

The roller rink is located at 6929 West Pines Road just west of the canyon wedding venue, and across the road from the White Pines State Park.

Jones started discussing purchasing the business with the former owners, Dave and Maggie Johnson, in September and October. Dave Johnson had owned the rink since 1984 and recently relocated to Nashville, Tennessee.

The reported amount of the transaction was $240,000.

As the new owner, Jones plans to possibly organize more private events like adult skates and nights with live bands. She also plans to improve the exterior of the property, including power washing and cleaning up the front of the building.

“It needs a little bit of a facelift,” Jones said. “We want to make it have more curb appeal.”

The roller rink’s manager with the previous regime, Amber Becker, made an agreement with Jones to stay on to run the rink’s day-to-day operations. But Jones made a point to have the sale completed by the new year so she could help with preparing for the rink’s overnight event on New Year’s Eve. The rink was open from 8 p.m. on Dec. 31 until 7 a.m. on Jan. 1.

“It was a really busy day, the busiest of my year,” Jones said. "It was awesome and I was impressed by the staff. My family was there to help, too.”

Jones made her previous purchases in the area of the canyon and cabins in April 2019. She found success in her first year, noting that bookings in both are up and weddings are booked through the entire year of 2020. But, she has no plans to buy any other properties in the area any time soon.

“That’s my New Years resolution,” Jones said. “Never say never, but I want to focus on building and improving what I have.”

The White Pines Roller Skating Center is open Friday (7-10 p.m.), Saturday (1-5 p.m., 7-11 p.m.) and Sunday (1-4 p.m.). For more information or to book a private event, visit skatingfun.com.